Pareidolia

Pareidolia is a psychological phenomenon where we will see or hear a random series of visual or audio stimuli and make a pattern from it. Our brains are hard-wired to see patterns where none exist, which is why we see faces in tree branches or hear voices in random noises. It's a form of Apophenia, where meaningful information is gleaned from meaningless data.

 

A particular buzzword making the rounds at the moment is "matrixing" but this is entirely erroneous and the correct terminology is pareidolia, apophenia or simulcra. 

 

We'll be placing some great examples of pareidolia here for you to see just how easy it is. Many will be pictures of everyday items that appear strange, but also specific pictures from some well-known images. It's surprising to see just how easily our brains, ears and eyes can be fooled.

 

This gallery is constantly being added to so check back regularly.

 

Click on each picture to enlarge. 





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